Are you looking to set up UTM parameters for your Splash event? This video is for you. Chances are, if you have been in some way, shape, or form associated with online marketing, you've at least heard the phrase, "If not having used UTM parameters." They're a standard that was established by Google and essentially ubiquitous in terms of tracking where people have come from when they landed on your website. In this video, we're going to show how you can use this universal standard to track where your guests are coming from on a Splash event.

Okay, so we'll head into the software. I've already created an event called Query Parameter Workshop. So that's going to be our example demonstration event for this walkthrough. I can head straight to the registration form, which is where we're going to set up the configurations for accepting UTM parameters. Right away, you can actually see that I've already got a few fields set up for my default form, but UTM parameters, when you have them set up, they'll actually show up on the right-hand side here, because they're essentially additional form fields that get filled out when somebody fills out the registration.

So to do that, we'll click on Add a Question, and then we'll right away select UTM Parameters. We'll add it to the form, and then we'll include all of them. Generally, there's no reason to not include all of the standard UTM parameters, might as well. So essentially, that's it. So from now on, if we save this... Let's go to our event, and let's go ahead, and fill out the form normally. So I'll go ahead and fill this out, and submit it. And if I head to the guest list, you're actually going to see my name, but then you'll see additional columns, and those will all be blank.

Now to create the UTM parameters easily, so that we can actually really test this. The quick way to do this is actually to use Google's little UTM parameter builder. There's a million builders on the internet. Google offers one, why not just use theirs. I'm going to go ahead and say that I'm advertising on LinkedIn. So my campaign source might be LinkedIn. My medium might be cost per click ads. And the campaign might be just Query Workshop. There we go. So you can actually see here, what it's doing is it's building up all of those parameters that get passed in as queries to the URL.

And if that doesn't make necessarily a ton of sense to you, that's fine. Just know that you want to build it up like this, copy the URL, and then that's what you're going to want to advertise, or post, or however you're going to market them. So now, when I register again, this time, we'll take a look at the guest list again by refreshing. And Peter Parker is on there, but this time we actually know where Peter Parker was coming from, because three of the standard five UTM parameters were passed through the URL. And then ultimately end up on the guest list, allowing marketers to figure out where these people are coming from, which campaigns are most successful, which campaigns are least successful.

It's super powerful, it's also kind of just a standard thing that marketers in general want to be able to track. And so it's important to be able to do this, and do it as easily as Splash makes it. Understanding where your guests are coming from using UTM parameters is a critical part of understanding the success of your marketing campaigns in general. Hopefully, this video showed you exactly how to do that using Splash. If you found this video useful, then please give it a like. And if you want to see more tips and walkthroughs like it, then absolutely give us a subscribe. Thank you so much for watching, and I'll see you next time.